Transforming retention, leadership, and culture in a competitive healthcare system.
The challenge
Rising Turnover and Unsustainable Hiring Costs. Operating in a highly competitive healthcare market, this large health system was facing critical challenges with nurse and physician retention. Turnover rates were staggering- 38% for nurses and 27% for physicians- forcing the organization to spend millions annually on contractual staff. Despite continuous pressure on internal teams to improve hiring and engagement, gains were flat. For every new hire, another team member left, creating a revolving door that drained morale and budgets alike.
Redefining the problem
The engagement began with a comprehensive discovery process. Mind Market didn’t just interview current staff- they went further, speaking to recently onboarded clinicians and even those who had left the organization. More than 30 leaders were interviewed, providing a 360-degree cultural audit.
“We came to them with a solution,” shared the client. “Dr. Loubna insisted we spend more time defining the problem instead. It was frustrating- until it was enlightening. The deeper we dug, the clearer our blind spots became.”
Shifting priorities
Through this process, five key strategic shifts were identified- focusing on employee communication, engagement, and leadership development. These insights led to the redesign of the “Emerging Leader Program” with new goals, accountability metrics, and a purpose that resonated across the system.
Mind Market’s frameworks- like the Collaborative Change Model and Culture Essentials- helped the team embed sustainable changes across departments. Practical tools and strategic coaching were delivered with agility and precision.
“We had one point of contact. Immediate response. No wasted time. Just expert, relationship-driven support,” the COO shared.
The Results: Retention gains, cultural shifts, & financial impact.
The Mind Market difference
After disappointing results with a larger consulting firm, the leadership team turned to Mind Market, citing CEO Dr. Loubna Noureddin’s proven track record, hands-on approach, and commitment to outcomes. As one leader put it, “The most expensive investments are the ones that get you zero results. We needed a partner, not just a presentation.”
Mind Market’s boutique model stood out for its high-touch, customized approach. Rather than deliver static recommendations, Mind Market embedded itself into the organization’s reality- becoming part of the team, not just advising it.
The relationship didn’t end with the initial engagement. The organization continues to partner with Mind Market for physician engagement initiatives and leadership development, confident in the ongoing return on investment.
When asked what they would tell others considering Mind Market, the leadership team was clear:
“Mind Market is more than a consulting firm. They are a strategic ally who knows how to turn complexity into clarity- and vision into measurable outcomes.”
