High-tech without high-touch is a recipe for disaster.

Some change is optional. Some is existential. Whether it’s digital transformation, AI integration, or growth strategy, we specialize in must-succeed change initiatives.

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Why it matters

Only 10 to 20% of transformations succeed. When leaders communicate a clear purpose, engage frontline employees early, and share failure stories during progress, success rates rise to over 70%. The differentiator? Empowering people to share their insights and experiences without fear of the highest paid person in the room.

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Our 5C Model for change

A regional system risked acquisition if it didn’t expand. Grow or be bought. We guided a five-year change initiative to support a highly aggressive growth strategy. By embedding the 5C model, aligning executives, and building trust with frontline physicians and nurses, this regional system outperformed its expectations. They were nominated among the Top 5 in the world by Newsweek's World's Best Hospitals, achieved NCI designation, and received the Employer of Choice Award within three years of their culture shaping journey. 

The 5-C Model for change - an infographic with five sections about change, including connecting dots for your team, choosing culture champions, constructing pathways and milestones, communicating effectively, and calibrating results.

The more technological disruptions we experience, the higher the need for authentic leaders to guide the way.

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  Our proven approach  

People + Process

We prioritize areas where change fails through people-centered change frameworks and realistic operational outcomes.

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Change Resistance

We address tensions that silently derail timelines and promote collaboration to mitigate silos, blaming and shaming.

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Leadership Potential

We engage all levels of the organization in driving must- succeed change initiatives.

Organizations benefit from higher retention, faster change adoption, and leaders who are ready-now.

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Why clients choose us

Loubna is a top notch strategic partner. Our senior leadership retreats and culture engagement outcomes exceeded my expectations. Her work is profound.

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Symeria Hudson United Way, President & CEO

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